We are huge fans of US based DTC brand Everlane 🥰🥰🥰. Something super innovative and inspiring that they offer is "radical transparency" in their pricing and production practices. As you can see in the image below, they list every single costs of every product. This gives consumers incredible power and a new found insight into what they are actually buying and what they are paying for. This is something we aspire to also share with you once we have the capabilities and scale.
The other thing we find amazing is that because they are a DTC vendor (no wholesaler monetary burdens) and because they have a customer-first approach they only charge 2-3x their costs. As per their website: "Our Price vs. Traditional. On average, traditional retailers mark their products up 5–6x. Us? Just 2–3x." This ispired us deeply and we decided to also adapt the same approach. We aspire to offer our community of davidettes & davidudes with fair prices always while maintaining and growing a sustainable and mindful business.